As a designer, I was tasked with creating a promotional poster for Machine Gun Kelly’s “Tickets To My Downfall” tour in 2021. The main objective of this project was to capture the attention of the artist’s primary audience and potential concertgoers, increase ticket sales, and create easily accessible promotional material.
Process:
To begin the project, I captured numerous photos during one of Machine Gun Kelly’s concerts, carefully selecting an image that best conveyed the artist’s persona while still being able to accommodate the necessary text and design elements.
I then curated a color palette that the artist himself inspired, as he is known for incorporating pink in many aspects of his shows and personal style. Utilizing these colors helped ensure that the promotional poster would catch the attention of Machine Gun Kelly’s fans and draw in potential concertgoers.
Solution:
With the photo and color palette selected, I utilized Adobe InDesign to lay out the design elements, including font choices, sizes, spacing, and colors. Through numerous iterations and revisions, I created a poster that effectively fulfilled the project’s goals and objectives.
The final product was a professionally designed and visually striking poster that successfully promoted Machine Gun Kelly’s tour while capturing the artist’s style and personality. Overall, this project successfully created promotional material that met the needs of the music industry and effectively promoted a famous rockstar concert tour.
Takeaways:
Creativity: Creating a poster project for a music tour requires high creativity. It would help if you thought about how to visually represent the artist’s style, the tour’s theme, and the tone of the music. This process can help you flex your creative muscles and explore different design techniques.
Research: To create a practical poster project, you need to have a good understanding of the artist, their music, and their fanbase. This requires research and analysis of the artist’s style, image, lyrics, and cultural context surrounding their music.
Communication: Poster projects are often created as promotional materials, meaning they must communicate a clear message to the audience. This can help you develop your communication skills, as you need to think about conveying information effectively through visual design.
Time management: Creating a high-quality poster project requires time and effort. Managing your time effectively is essential to ensure you complete the project on time and to a high standard. This can help develop valuable time management skills that can be applied in other areas of your life.
Feedback: I had to evaluate and use the feedback to improve the design. This process helped develop my ability to receive and apply feedback constructively, which is a valuable skill in many contexts.
Emma Kogel 