Focusing on a social media presence as a graphic designer is crucial to building your brand and gaining recognition. Our world surrounds social media and how people view us online. As designers, we want to create a space that allows us to be seen and engaged through many platforms.
Social media could help your brand expand and get more identification through these four ways discovered through the help of abstract creative studio:
1. Establish your brand as professional
Your social media platforms should show your brand and convey the message your way to be seen by your audience. You’re creating a brand personality through the profile and posts you put out there. People want to see your personality through what is flushed out on the internet. It helps create more of a personal connection allowing people to feel like they know you and what your brand is about.
2. Posting content that connects with your followers and viewers
Posting graphics and other content with a personal connection to people helps bring more attention to your brand. Also, it is essential to have aspects of your brand in everything you put out there so it all comes together and reminds the audience of you.
3. More brand recognition and awareness
Visual content is all about grabbing attention. No matter our social media platform, we want attention and engagement. When we post, we want the best representation of ourselves and the brand we’re putting out there. Awareness of the brand is the first obstacle, and once we bring awareness, we want to keep people there and have them engage. So, using design elements like color and type that will be recognizable is vital.
4. Stand out amongst competitors.
We want the most excellent chance to stand out amongst brands with similar goals and aspects. As professionals, if we’re going to stand out, we need high-quality graphics, images, etc. So, we need to put the time and energy into building this brand that produces quality content that will catch people’s eyes.
As professionals, we want social media accounts that represent us as if people are viewing our business or brand as a whole. It is a part of the whole package we push out to people. How our social media accounts appear is crucial to our careers and the engagement they receive.
Our goal is to attract people to our platforms through different forms of social media, such as posts, stories, videos, reels, etc. We want traffic to rise with these posts and go into their production, keeping in mind people’s attention spans and how we need to bring people in with their first few seconds of viewing.
“In this day and age, social media is one of the most powerful tools a business can use to connect with customers and promote its products or services.” – Temis Marketing
Social media is a powerful tool for marketers to display their message and purpose across many platforms. Marketers spend much time presenting information visually pleasingly that gets our point across quickly and keeps the audience engaged. Staying current on all social media and being active will push your brand out in a suitable space.
Emma Kogel 